Global trends in sustainability for 2022

As climate change is now firmly regarded as a global problem that needs to be tackled individually, it is clear that some actionable items need to be on the agenda for 2022. Last year closed out with a surge of momentum for climate change issues as Cop26 brought the leading projects working on sustainable solutions together to discuss the targets set out by the UN. Governments and businesses professed their fervent commitment to reduce carbon emissions to net zero. Now the world will be watching and waiting as these countries set out their plans to deliver on those promises.

Policies, attitudes and tough measures that may have a long-term impact on some industries will need to be balanced with firm agreements to meet the various milestones already outlined in the climate action plan in Ireland. As governments and individuals seek to change their behaviours for the benefit of the environment, what are some of the key sustainability trends for the future?

A focus on renewable energy

Solar power, offshore wind projects and green hydrogen are just three hot topics in the subject of renewables, and this trend has been given increased attention in recent weeks with the crisis in Russia. As the world starts to think more strategically about energy consumption, there will inevitably be a focus on our over-reliance on fossil fuels with a view to seeking alternatives, faster and cheaper than before. As technologies improve, the energy sources become more efficient and widely available. Solar panels are lighter-weight, cheaper to fit and more available, with increased manufacturers getting involved in this trending industry.

Impact and ESG investing

As the public continues to demand access to more sustainable products and services, the markets are aware that capital is also being scrutinised. The financial institutions are becoming conscious of their investment decisions. Now the finance that once powered the traditional energy sectors is pivoting to emerging tech that is often being developed in close reflection of sustainability goals. Ben Sheppard, co-founder of Silta Finance, believes the future of impact investing will rely heavily on matching access to capital with sustainable infrastructure projects.

“With an ever-increasing number of people getting involved in digital assets, the decisions on where finance is directed will be less reliant on the commercial drivers of institutions and instead be driven by communities that have a sustainability focus.” The EU’s Sustainable Finance Disclosure Regulation already requires shared information regarding sustainability to allocate funding.

Climate-friendly shopping habits

Our supply chains are going to be scrutinised like never before. Where our food is coming from and how it is reaching our supermarkets prior to purchase will need to be transparent, allowing data analysts to pinpoint opportunities when it comes to greener manufacturers and farming processes. With this trend, supermarkets will come under increased pressure to label foods correctly, offer plant-based alternatives and put more emphasis on locally sourced produce. In addition, the EU ban on single-use plastics in 2021 will transform how packaging is used within supermarkets, giving rise to alternatives such as edible packaging. As the supermarkets make more shelf room for plant-based foods and meal alternatives, so too will the restaurant sector.

Drive for climate crisis awareness

Adoption of mainstream channels to showcase the impact of global warming will play a key role in adoption of initiatives to support the UN sustainable development goals. For example the UN project called Digital Art 4 Climate is partnering with artists around the world and being used to emphasise the environment through art. Also, graffiti featuring climate projects and initiatives will once again make headlines as creatives support the promotion and vision for a more sustainable future. Perhaps new alternatives to the David Attenborough mural in Portobello could spur on some positive action for a greener future.

Cutting out greenwashing

Aside from efforts to name and shame companies that are guilty of greenwashing, there will need to be a renewed focus on education to successfully encourage greener policies within workplaces. Integrating green initiatives is an excellent approach for companies but not if it is used only as a promotional tactic without any substantial implementation. Google is an example here. It recently reduced internal waste by changing the cutlery across all of its offices. This is where good practice can lead to fruitful learnings and opportunities.