Asthma cigarettes and jam jar appeals: Ads from the 1940s

A look at a selection of advertisements printed in ‘The Irish Times’ in the 1940s

‘Darling, you look tired,’ he said
‘Darling, you look tired,’ he said

The January sales are among us. Take a break from the barrage of advertisements flooding your newsfeeds to look at... more ads. Here's a selection of some advertisements typical to The Irish Times during the 1940s. See how they compare with the 1950s and 1960s.

Illustrations were common during the 40s, as were lines of text and a backstory in bigger spreads.

wallpaper 23_08_41
wallpaper 23_08_41
Smokers fur 24_12_41
Smokers fur 24_12_41
Gaiety 24_12_41
Gaiety 24_12_41
Bile 22_01_45
Bile 22_01_45
Jamjar 22_01_45
Jamjar 22_01_45
Beauty 22_01_45
Beauty 22_01_45
Jamjar 21_03_45
Jamjar 21_03_45
Bile 22_01_45
Bile 22_01_45
Athsma 26_5_47
Athsma 26_5_47
Switzers 26_5_47
Switzers 26_5_47
Tired 24_12_47
Tired 24_12_47
Coffee 18_5_48
Coffee 18_5_48
Mustard 18_5_48
Mustard 18_5_48
Wine 18_5_48
Wine 18_5_48
Wine 2 19_12_49
Wine 2 19_12_49
Magnesia 18_5_48
Magnesia 18_5_48
Cigars 19_12_49
Cigars 19_12_49
Fireplace 19_12_49
Fireplace 19_12_49
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Dean Ruxton

Dean Ruxton

Dean Ruxton is an Audience Editor at The Irish Times. He also writes the Lost Leads archive series