The first ad loser of the Olympic Games is Nike which this week withdrew an ad after complaints from more than 2,000 NBC viewers. The ad, a parody of horror film Friday the 13th, shows a masked man with a chainsaw chasing a scantily clad woman, who escapes in her Nike trainers.

Bewley's is spending £200,000 on its first television, radio and outdoor campaign. It's to advertise its promotion with Person 2 Person, the mobile phone retailers. The promotion involves tokens redeemable against a Speakeasy phone.

The newly named QMP D'Arcy has picked up the VHI account after a four-way pitch which included the incumbents, CDP, and McConnells. The changeover was speedy and the new agency has already started work.