Soccer

Barcelona’s stadium to be rebranded the Spotify Camp Nou

Club agrees four-year sponsorship deal with music streaming platform

The Camp Nou in Barcelona. Photograph: Alex Caparros/Getty Images

Tue Mar 15 2022 - 21:31

Barcelona have signed a shirt and stadium sponsorship deal with audio streaming platform Spotify, the Spanish club announced on Tuesday.

The brand will appear on the front of the men’s and women’s team shirts for four seasons from the 2022/23 campaign. The company will also be the first brand to sponsor the club’s stadium, that will now be called Spotify Camp Nou.

“The vision for the partnership is to create a new platform to help artists interact with FC Barcelona’s global community of fans,” the club said in a statement.

The club said the agreement approved and signed by the board of directors, is subject to the ratification of its Extraordinary Delegate Members Assembly that will take place the following 3rd of April, through an electronic voting procedure.

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Neither Barcelona nor Spotify confirmed the financial details of the deal, but according to Catalan radio station Rac1, the agreement is worth €280 million.

Japanese retailer Rakuten has sponsored the men’s team since 2017 while toolmaker Stanley Black & Decker became the official shirt sponsor of the women’s team in 2018.

Spotify co-founder and chief executive Daniel Ek has previously expressed interest in buying Arsenal.

Barcelona only began putting advertising on its jerseys in 2006 after years of resistance.

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