Ikea offers personalised design service in Ireland

Ikea is piloting a home design service in Ireland. The Swedish furniture giant opened the new service in Naas on Monday.

Customers will be able to consult the retailer’s in-house home interiors specialists at the new store. The company said the service would be free, personalised and one-to-one.

It said people would be able to talk through ideas for upgrading their kitchen, living room or wardrobes with a designer. They will also be able to order any Ikea products from the store for delivery. Unlike Ikea's other smaller store in Carrickmines, south Dublin, there will be no items available on site to bring home on the day.

The company said Ireland was one of eight markets worldwide in which it is piloting the new service.

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“This new service allows us to bring our home furnishing expertise to the many, with bespoke design solutions that best reflect our customer’s unique style and design challenges,” said Martyn Allan, Ikea’s market manager in Ireland. “At the same time, we get the opportunity to listen to and learn from our customers to continue to develop our store formats.

“We are so proud that Ireland is part of this pilot, offering us the opportunity to move closer to our customers in towns and cities currently without IKEA stores,” he added.

People looking for a design consultation will need to book in advance online. When the company confirms the booking, it will let the customer know what to bring with them, such as measurements or photographs.

Over one or two consultations – which will not cost anything – the designer will draw up a 3D plan which will be accessible on the Ikea website to the customer up to five days after the consultation.

The store on Naas Main Street will feature some room sets and the company says the consultations will operate in strict compliance with current public health guidelines.