Me and my money: Fiona Heaney, designer/owner of Fee G fashion house

‘I sold my Anglo-Irish shares to to my Mum. Then they went sky high, but we know how that ended’


Are you a saver or a spender?

A saver, with an occasional splurge. I was told by my dad to look after the pennies and they will look after the pounds, so I generally save. If I feel the urge, however, I go mad with a splurge on things like shoes and jewellery.

Do you shop around for better value? 

Sometimes, but it depends on the purchase.Time is valuable so shopping around needs to be in perspective.

What has been your most extravagant purchase and how much did it cost? 

I’m taking my house, car and wedding dress out of the equation, as they were all necessary! I’d say my Yves St Laurent bag. It was an indulgence and not at all necessary, and I had little change from €2k, but I worked hard for it.

What purchase have you made that you consider the best value for money?

I bought a 1970s armchair in a charity shop. It was and still is in great shape, it has a really funky pattern, and it’s used every day. A real bargain.

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How do you prefer to shop – online or local? 

Always local. I made a point of buying nothing online last Christmas, purposely supporting local business.

Do you haggle over prices? 

It depends on my mood. So much is a chain store purchase these days so it’s not negotiable. If it’s a larger purchase or a service I’ll always look for a bargain.

Has the recession changed your spending habits?

Yes, I don’t splash out as much as I used to, but I believe spending on good quality treats from time to time. The recession was an eye opener but I have always been respectful of money as it’s all hard earned.

Do you invest in shares? 

Not since I cashed them in to help purchase my first house. I did have Anglo-Irish shares, which I sold to my Mum. Then they went sky high, but we know how that ended!

Cash or card? 

Cash is king, yet it’s card for convenience. I like to have cash in my wallet as to me it feels more real than plastic. You also seem to appreciate it more.

What was the last thing you bought and was it good value for money?

My new winter boots, about two weeks ago. I like to buy early in the season when there’s more choice and opportunity to buy. I get good value out of a purchase if I calculate its price per wear.

Have you ever successfully saved up for a relatively big purchase?

Yes, my house and car come to mind. It doesn’t bother me to save for something; it’s a bit like a holiday – it’s nice to look forward to. This year the family went to San Sebastian and the south of France on holidays, and we had a great trip, so that was worth saving up for.

Have you ever lost money?

Yes, in the recession with property. The value depreciated like sand through your fingers. I learned my lesson and I am definitely more cautious about investing now.

Are you a gambler and if so have you ever had a big win? 

No, I’m don’t like to lose, so it’s better not to entertain the idea. I don’t even like to bet on the Grand National, as I’m such a sore loser!

Is money important to you? 

Money is necessary to pay bills, buy food and, of course, it is nice to go on a holiday. Beyond that not much is needed to enjoy life, in my opinion.

How much money do you have on you now?

€50 cash with loose change floating in the bottom of my bag.

In conversation with Tony Clayton-Lea