Irish writing of a type new

INNOVATION NEWS:A YOUNG GRAPHIC designer has crafted a new, contemporary Gaelic typography for use in Irish language publications, websites and signage.

Described as "uncomplicated and modern" by creator Naoise Ó Conchubhair, the new type is about finding a "a new visual voice for the country".

Called Insular, a reference to the style of script used in the Book of Kells, the typeface is in no way romantic about the language or culture, he says.

He explains the decision to develop the type by saying: "There are always new reasons for type design, particularly with the development of the screen or web."

The work grew out of a college project while Ó Conchubhair was studying Visual Communication at the National College of Art and Design.

While Ó Conchubhair is working as a graphic designer, he plans to submit the new type to A Typel, a typographic conference being held in Dublin next year.

If it is a success there, Ó Conchubhair hopes it may be picked up by one of the larger typography foundries that effectively act as the commercial suppliers for type fonts.

"For corporate users I will probably hand it over to a foundry. All type faces need to be bought from the foundries."

Ó Conchubhair also believes that in an age of increasing product harmonisation, the Irish business world should consider more fully the role of design when marketing and differentiating Ireland and Irish products.

"The key to a sustainable and prosperous economy is design and innovation."