AIB’s First Trust Bank rebrands under parent name

AIB's First Trust Bank in Northern Ireland is to rebrand under its parent's name from next year, according to the group.

"Rebranding as AIB is a natural progression of our transformation given we are AIB in both the Republic of Ireland and Great Britain," said Adrian Moynihan, head of the First Trust Bank, which was created in 1992.

First Trust Bank is part of the group’s AIB UK division and operates out of 15 branches, including six co-located business centres and a hub for small and micro businesses, according to the group’s latest annual report. AIB has invested £10 million (€11.6 million) in the business in recent years, enhancing its products, services and digital capacity.

The lender is one of the four main retail banks in the North, alongside Ulster Bank, Bank of Ireland and Danish-owned Danske Bank.

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"Today we are reinforcing our commitment to Northern Ireland with this investment to rebrand First Trust Bank so it aligns with the overall AIB Group," said Colin Hunt, AIB's chief executive of one month.

“Having started rolling out our new brand identity in 2016 with the introduction of our new AIB logo across our Republic of Ireland and Great Britain operations, we are now completing the transition to rebrand First Trust Bank as AIB.”