Aviation sector slumps as Penneys becomes most valuable Irish brand
Retailer overtakes Guinness with top Irish brands taking big hit to brand value
Ireland’s ‘brand value’ grows 12% to $604bn in past year
Rankings by consultancy Brand Finance suggests Ireland is fastest-growing brand in Western Europe
Guinness, AIB and Primark top list of most valuable Irish brands
Brand Finance rankings also include Ryanair, BoI, Smurfit Kappa and Kingspan
Amazon overtakes Apple and Google as most valuable brand
No Irish firms make top 500 but ‘Ireland Inc’ seen as one of the world’s leading brands
Ireland’s ‘brand value’ soars as State is seen as ‘island of calm’
US still the most valuable national brand but Trump presidency denting its appeal
Guinness and Ryanair named among most valuable Irish brands
Brand Finance ranking also includes AIB, DCC, BoI, Smurfit, Jameson and Kingspan
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