Out-of-home market rose 6 per cent as McDonald’s and Eir come second and third in spending table
One of the main outdoor advertising companies in Ireland, PML employs 41 staff
Soft drinks companies boost spending in Ireland’s out-of-home market
The company that spent most on out-of-home advertising last year was not Diageo but Cadbury-owner Mondelez
Out-of-home market rose 6 per cent last year as Diageo and McDonald’s come second and third in spending table
Unilever, Sky, Diageo and AIB complete top five advertisers in the medium, says PML Group
The finance sector was the top spender in the first quarter following mortgage campaigns
The telecoms sector is the most active overall as competitors respond to rival campaigns
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