In case you think we're becoming paranoid about the man, here's some food for thought: Tiger Woods is the number one player in the world by a wider margin than number two, Ernie Els, is to number 200. In fact, Woods could miss 100 straight cuts (some chance) and still be the game's numero uno.
And, in case you don't think that means an awful lot, here's some more food for thought: according to the Chicago Tribune, a survey of advertising and marketing executives found Woods has emerged as the world's most desirable advertising spokesman in sport, ahead of retired basketball star Michael Jordan, who just happens to be a close buddy of Tiger.
The survey was conducted by the American agency Burns Sports, and that company's president, Bob Williams, has predicted Woods will become the first athlete to make $1 billion in endorsements, and that his endorsements for this year alone will be valued at $42 million. Jordan, meanwhile, is estimated to make some $10 million less.
Although Woods' endorsements are mainly corporate (Nike Golf for clothing and golf balls, Titleist for clubs and Buick on his bag, etc), once he ventures outside of the US to play a regular tournament he can also benefit from appearance money. It is believed his fee for appearing in the Dubai Desert Classic next March is $1 million.
Woods has made golf big business, but no one has benefited more from the game's increased popularity than the main man himself. Tigermania, it seems, is not confined to those spectators behind the ropes: major corporate figures are not adverse to running after him either.
While Woods surprised many by leaving Titleist, the ball he had played since he started out as a youngster, in favour of the new Nike ball just two weeks before the US Open at Pebble Beach, his performances since then appear to have justified the move. And the move has certainly had economic repercussions.
"To have Tiger switch golf balls when he did and achieve the results since his switch is unprecedented. It is a big validation," said Bob Wood, president of Nike Golf.
"It is a pure endorsement. Everyone in the world knows that Tiger doesn't need money and they also know he is about winning and his legacy and winning major championships. Why would he jeopardise that on a key piece of his equipment? "He has looked down at the same brand of a golf ball since before he won his first (US) junior amateur, so why jeopardise that if it wasn't a better product?"
In terms of an increase in sales, Nike believe that their market share in the US - no figures are yet available for the rest of the world - have doubled from just 1.7 per cent to over three. This has been accomplished despite the retail version of the Nike Tour Accuracy ball being different from the one that Woods has used in competition.
Although the mantle, dimple pattern, construction and all the materials are the same, the retail version has a slightly firmer cover and a slightly firmer core. The "Tiger" ball, used in competition by Woods, is a creation that has a lower spin for his "launch characteristics".
Nike is also feeling the Woods effect in other areas too: particularly in the sale of bags and gloves. Nike chief Bob Wood, in fact, has described Woods' effect as similar to that of an earthquake.
"The other part of the Tiger effect is that Nike Golf doesn't exist as it is today without Tiger Woods - and Tiger Woods, I think, doesn't exist at the level he exists at, over certainly the last three or four years, without Nike. That is the best of both worlds.
"Tiger Woods is who he is and he has accomplished what he has, but we have really helped and he has helped us. We are blowing through all our plans right now, and it is a nice problem to have. My charge is to keep everyone focused and to get the resources we need to take advantage of the huge opportunity we have," insisted Wood.
Keeping Woods as part of that strategy means coughing up big bucks, but with Woods dominating the game, it seems that it is a winning formula off the course as much as on it.
