West Brom chairman Jeremy Peace insisted the Baggies must start repairing the damage left by the Saido Berahino saga.
The Albion owner rejected two deadline day bids from Tottenham for the striker who has appeared to have indicated he will never play for the club again.
In a message on his official Twitter account, the striker seemed to hint he was prepared to go on strike at the Hawthorns. It read: “Sad how i cant say exactly how the club has treated me but i can officially say i will never play Jeremy Peace.”
The Baggies rejected a total of four bids from Tottenham while they also turned down Berahino’s transfer request last month, and while the club are yet to address his apparent outburst directly, Peace admitted they must move on.
“We have a key player who has been very unsettled by antics which were designed to get him out of our club cheaply,” he said in a club statement.
Agenda
"Those tactics have continued despite my making our position clear in my first conversation with Daniel Levy on this subject in mid-August. I said selling Saido so late in the window was not on our agenda.
"Tottenham's offers failed substantially to reflect Saido's true value while the timing made no allowance for our own recruitment of a suitable replacement for a proven Premier League goalscorer."
It is understood Tottenham’s bids on Tuesday were marginally better than the north London club’s second offer, made last month, which would have only risen to £21 million with clauses and add-ons.
West Ham announced the signing of striker Nikica Jelavic from Hull City as the Premier League club took their number of deadline day signings to three.
The 30-year-old has signed an initial two-year deal at Upton Park. He follows Alex Song and Victor Moses, both on season-long loan deals.