England fans will only be able to watch Saturday's World Cup qualifier against Ukraine live on the internet after the match failed to attract a television company.
Setanta had signed a deal with rights holders Kentaro to broadcast the Group Six match live but the company went into administration in June, leaving the match without a broadcaster. All previously broadcast England matches have been available on television.
Fans who subscribe in advance will be charged €5.50 to watch the match in Dnipropetrovsk which Ukraine need to win to maintain their hopes of qualifying for the 2010 World Cup. England have already clinched their place in South Africa.
"Over 20 million people in the United Kingdom regularly use the internet to watch sport," Philipp Grothe, chief executive of Kentaro Group said in a statement.
"The mainstream adoption of broadband and the growing popularity of online viewing is now a realistic alternative to old-fashioned TV broadcasting."
He said Kentaro had also struck a deal to show the match across the country in cinemas.
England fans' groups have criticised the decision to show the match exclusively online but the FA stressed on Monday that it had no authority over the match with the rights being sold by the Ukraine FA and their commercial agents.
