The Jacksonville Jaguars are putting on brave faces ahead of their AFC Championship showdown in Florida against the Tennessee Titans.
With a Super Bowl place at stake, the Jaguars, who mauled Miami 62-7 on Saturday, must find a way to beat the Titans, which they failed to do twice this season.
Tennessee beat the Indianapolis Colts 19-16 to earn their place in the title game and a return to Jacksonville, where they fought back from a 17-7 deficit in the fourth quarter in a driving rainstorm to win 20-19.
In the last meeting between the Titans and Jaguars at the Adelphia Coliseum in Nashville on St Stephen's Day, Tennessee hammered Jacksonville 41-14.
"We don't have great memories of the last time we played them," said Jacksonville coach Tom Coughlin. "We think the last game was an aberration. But our players will be humbled because of that game."
One player the Jaguars will have to stop is Eddie George, the battering ram who wore down the Colts defence on Sunday, rushing for a franchise record 162 yards. His 68-yard touchdown run at the start of the second half provided a vital shift in the game's momentum.
"The philosophy is to run the football, there's no secret there," said Titans coach Jeff Fisher. "Run the football when you're not supposed to be able to run it, run it when everyone thinks you're going to run it.
"We felt like that was going to be the way we would win the Colts game. One-hundred-and-sixty-two yards was a huge effort by Eddie, by this offensive line, our receivers, our tight end, and our quarterback putting us in the right position.
Titans defensive co-ordinator Gregg Williams said: "They're going to be jacked and ready to go against us. We cannot let them run the football this week and that's where their whole offence is based on."
The NFC Championship game, meanwhile, pits a couple of virtual unknowns at quarterback before the season.
St Louis Rams and their NFL most valuable player Kurt Warner go up against Shaun King and the Tampa Bay Buccaneers.
St Louis overpowered the Minnesota Vikings in the second half on Sunday in a 49-37 win as Warner threw five touchdown passes and Tony Horne returned the second-half kick-off 95 yards for a touchdown.
The Buccaneers fought back from a 13-0 deficit to beat Washington 14-13 on Saturday as King, pressed into action in the middle of the season due to injuries to Trent Dilfer and Eric Zeier, threw a one-yard scoring strike.