Zara Jones, working from Audi Limerick as an apprentice mechanic is set to become Ireland’s first qualified female Audi Technician.
Zara Jones began her career as an apprentice mechanic at just 17. Now in her third year the 20 year old has completed three car restoration projects, acquired a yellow kickboxing belt and is Audi Limerick’s newest recruit.
Zara is currently undergoing her Audi Factory training and is on track to be Ireland’s only qualified female Audi technician in 2016.
‘We are so excited to have Zara join our team at Audi Limerick, she is a dynamic young professional who has brought a positive energy to our workshop. We anticipate great things for Zara as she progresses through her career, and hope that she will inspire other ladies to follow in her footsteps,’ said Barry Higginbotham, Head of Aftersales at Audi Limerick.
Zara added, ‘Joining Joe Duffy motor group is an amazing opportunity, it’s an honour to be part of such an experienced team. Barry, Audi Limerick and the extended Joe Duffy group have been so supportive, helping me develop my skills as a technician.’
Audi Ireland @AudiIreland, recently launched their #WomenDrivers campaign. This began by the brand releasing a number of tweets, highlighting their advocacy initiative- #WomenDrivers.
The phrase 'women drivers’ on social media is a misconception, where negative stereotypes are being made against female drivers. Through the use of clever tweets Audi Ireland wanted to grab the attention of twittersphere.
Aine Smyth, Marketing and Communications Manager at Audi Ireland said; ‘We at Audi pride ourselves on being a very progressive brand. When it comes to #WomenDrivers we are no different – Zara and her work for Audi embodies what it means to be a #WomanDriver.
She continued; ‘Zara is part of a long line of highly talented and successful women who work within the company. Michelle Mouton was the first female to ever win a major world rally championship event. She is still the last woman to compete in top-level rallying. Currently one of our chief race engineers; Leena Gade, was the first female race engineer to win the Le Mans 24 Hours for the Audi Sport Factory Team. ‘
Watch the video or read more to find out about the campaign that's challenging the meaning of 'women drivers' and get involved.
For more information on Audi's #WomenDrivers campaign see their Twitter page@AudiIreland.