From country singer to global superstar: the many reinventions of Taylor Swift

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To call Taylor Swift simply a pop singer is to miss the point. She’s a one woman global phenomenon; the 34 year-old is the first musician ever to become a billionaire solely based on her songs and performances. And yet it’s her relatability that her fans love so much.

When her Eras Tour hits town – any town – its economic impact is so powerful that a new word has been coined: Swiftenomics. In 2024 she’ll be bringing it to Ireland, to Croke Park. So how did it happen for the pop queen who started out as a teenager singing country.

Music journalist Zara Hedderman explains just why Time magazine named Taylor Swift its person of the year and how she has become, what it calls, “the main character of the world”.

Presented by Bernice Harrison. Produced by Suzanne Brennan.

Bernice Harrison

Bernice Harrison

Bernice Harrison is an Irish Times journalist and cohost of In the News podcast