Spending money like water

Uisce Éireann

Sir, – With an economic tsunami fast approaching, spending millions of euro on rebranding Irish Water as Uisce Éireann reaches Flann O’Brien levels of ingenious absurdity (News, August 25th).

In the interests of saving letters, if not water, what’s wrong with WFI (Water for Ireland)?

Or, more to the point, WTF (Water To Flow)? – Yours, etc,

Dr JOHN DOHERTY,

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Gaoth Dobhair,

Co Dhún na nGall.