The first day of sales of Microsoft's new video game Halo 2 will generate $100 million in revenue, a senior Microsoft games executive said today.
"I'm calling a $100 million day on 'Halo' today," said Mr Peter Moore, a corporate vice president in Microsoft's games division, at the Harris Nesbitt investment conference in New York.
The game, in which a supersoldier has to save the earth from aliens, went on sale around the world today.
In addition to 1.5 million pre-sold units, Mr Moore said one retailer sold 8,500 units in the first 11 minutes of sales, while another sold 200,000 units at the beginning of business in the US.