Advice by Prof Kenneth Warner
• Adults - especially parents and family members - should set an example by not smoking.
• Point-of-sale tobacco ads from shops should be banned.
• Shop staff should be vigilant in checking IDs to prevent sales to underage smokers.
• Smoking should have a smaller role in popular culture, including movies and television programmes.
• Ireland should implement a large-scale aggressive media campaign to show the dangers of smoking and reveal the motives of big tobacco companies
• Best-practice strategies should be adapted from other countries that have successfully reduced smoking rates.
