London - Soaring demand for sandwiches is forcing Britain's most traditional loaf of bread to go square.
Hovis, the loaf famous for its nostalgia-steeped adverts featuring music from Dvorak's New World Symphony, is being knocked into a new shape exactly 100 years after the Hovis Bread-Flour Company was formed. The square loaf will yield neater sandwiches for lunchboxes and picnics than the old-fashioned "tomb-stone" style bread.