Motor Sport:Formula One boss Bernie Ecclestone has turned a mugging into advertising by showing off his black eye in a newspaper advert for a Swiss watchmaker.
Ecclestone suffered a head injury after being mugged in central London, his attackers making off with jewellery including his watch.
"See what people will do for a Hublot," declared the strapline under a photograph of the bruised and battered 80-year-old billionaire in newspapers this morning.
The Swiss watchmaker, part of the French luxury group LVMH, said in a statement that Ecclestone had sent the picture with the remark after he was assaulted in London last month.
