Consumer products leader Procter & Gamble and Coca-Cola said day they will not pursue a joint venture for health and wellness drinks and the distribution of snacks.
In a joint statement, the two companies said they would pursue growth opportunities separately, rather than form the venture the companies announced with great fanfare earlier this year.
In August Coca-Cola said it had determined that it was in the best interests of its shareholders to retain ownership of its juice brands, which would have been part of the joint venture.
