The fall-out from Paul Casey's anti-American comments have taken a new and potentially expensive twist with his sponsor Acushnet - makers of Titleist clubs and balls - announcing they will not be renewing his contract next season.
Casey, who with Luke Donald was trying to defend a five-stroke halfway lead for England in the World Cup in Seville today, told a journalist following September's Ryder Cup win: "We properly hate them."
He also said Americans have a "tendency to sort of wind people up" and questioned the wisdom of Tom Lehman's appointment as next United States captain.
In a statement Wally Uihlein, chairman and chief executive officer of the Acushnet company, said: "First and foremost, we want people to understand that Mr Casey's comments do not reflect the views of the Acushnet Company and were not made in his capacity as a endorser of our products.
"In addition, Mr Casey's contract expires on December 31st and both parties have mutually agreed that it will not be renewed or extended."
Casey said he regretted making the comments and after initially expanding on them in Spain this week has asked for no more questions on the subject. He admitted it kept him awake on Wednesday night and has played on his mind in the tournament.
His views were made to a Sunday Times journalist in the course of an hour-long interview, but were then turned into a tabloid headline: "Americans are stupid. I hate them."