How do you shift Dublin's most expensive house? Sherry FitzGerald took a full page ad in last week's Sunday Times to advertise the charms of Martin Birrane's £8 million (#10.16) pile in Killiney. It's impossible to recall another instance when a single house has been given the full-page treatment. The house is being marketed under the agency's Classic Homes label - a new sort of designer label used by the agency to sort out the awesome from the ordinary.