If Sophie has anything to do with it, pop’s next great leap forward will be bright, bold and brash.
London producer Samuel Long’s work as Sophie has produced a run of giddy, fizzy, infectious pop belters which zig and zag and rave and roar around the houses.
While associated with the PC Music gang, Long’s own work stands taller than his peers by virtue of his strong, confident, idiosyncratic ability to shape earworms, which may be why acts like Charli XCX, Le1f and Madonna have worked with him on songwriting and production collabs.
Product puts some previously released bangers like Lemonade and the thrilling Bipp shoulder to shoulder with new tracks like Vyzee and Just Like We Never Said Goodbye.
Throughout, Long’s sense of what it takes to generate instant sugar highs and sonic endorphins is always on show.
