Somewhere out there, a Statler or a Waldorf is arguing that Scarlett Johansson is no Clark Gable. She’s not even a Myrna Loy. They don’t make them like that any more. Blah-blah.
We will get to the relevance of those particular veterans in a moment, but, whatever one’s feelings about Johansson, it cannot be denied that she has claimed one high-profile record all for herself. This week it emerged that she is now the highest-grossing lead actor of all time.
This is not to say she is the best-paid actor. (Last year that was Duane “the Rock” Johnson.) But movies starring Johansson have made more than movies starring anybody else. The co-lead of the current smash Jurassic World: Rebirth passes out Samuel L Jackson with her lifetime total of $14.9 billion, or about €12.7 billion. Robert Downey jnr, Zoë Saldaña and Chris Pratt complete the top five.
Words can scarcely express what a flawed metric this is for establishing the biggest – not to mention the greatest – movie star of all time. Inflation strips the figures of some relevancy, but, when it comes to the all-time box-office charts, the unadjusted number one remains something worth fighting over. Avatar, the current champ, is, astonishingly, still number two when you tweak for inflation.
READ MORE
No, the real issue is to do with the withering potency of the movie star. Almost none of the films that got Johansson to the top was sold on her name. This is no slight on an eminently likable and charismatic actor. The same can be said of the four who complete that top five. Scar-Jo gets there thanks to her role as Black Widow in the Marvel Cinematic Universe and, now, as gun-toting team leader in that Jurassic World movie.
The stand-alone Black Widow film, released as we were coming out of Covid, is the lowest-grossing of her MCU flicks. Jackson and Downey jnr are also Marvel alumni. Saldaña registers for the MCU and the two Avatar films. Pratt scores for the MCU and the previous three Jurassic World films.
So registering on this list is all about getting yourself signed on for the biggest franchises of the day. It has been said before; it will be said again. The intellectual property (as we grandly label familiar source material) is now the real star of the movie. What the hell is the name of the guy in that new Superman flick? Dirk Cornswoggle? Doug Clangpiglet? Never mind. It’s Superman, baby.
At the risk of encouraging Statler and Waldorf, let us note that it was very much not this way in the old days. In 2000, TLA Releasing set out to tabulate the stars who had sold the most tickets at the box office through the decades. This is obviously a better model than highest grosser, as inflation has no bearing.
The results bring us back to a whole different universe. If you wished to be cynical you could still see this as a chart of brands, but the brand – honed and primped by the studio system – is the actor, not what then was not called a franchise.
Gable, star of the annihilating Gone with the Wind, is at number one with 1.2 billion tickets sold. John Wayne is there at number two, with 1.1 billion. Everyone in that top 10 had an easily summarised type – avuncular Bing Crosby, homely Jimmy Stewart, suave Cary Grant and so on – and each knew not to swerve too far from that template.
The only one who points towards our current compromised future is Harrison Ford, at number nine. True, he had already clocked up a bunch of Star Wars and Indiana Jones flicks, but, even in those, he felt like a craggy visitor from the golden age.
The bad news for sentimental old fogeys is that no woman makes the top 10. It is, indeed, Myrna Loy who scrapes in first, at number 11, a few places ahead of Bette Davis and Judy Garland. All recognisable brands. Each the most saleable aspect of the films in which they starred.
For all that sighing towards a supposedly golden past, one would have trouble arguing that Johansson is an unworthy candidate for stellar elevation. If not her then who else? True, she can’t open a film like Bette Davis once did. But nobody can do that any more. Everything else about Johansson radiates vintage glamour.
When she graduated from juvenile roles to adult lead, with Lost in Translation, in 2003, it was immediately apparent that we had a movie star on our hands. The worry is that the job of movie star is now as redundant as that of lamplighter, crossing sweeper or court jester.
That Superman guy’s name will come to me in a minute.
