Digital features to transform car industry, says Audi

Audi expects that electronics and digital features will become just as important as sheer horsepower for global carmakers as they brace for a fundamental industry shift and new competitors and potential allies emerge.

“By 2020, 50 per cent of value creation will be based on apps, software, electronic systems and digital services,” and opportunities are “endless”, Luca de Meo, Audi’s sales chief, has said.

“This will totally change our industry and our offering.”

Audi, the world's second-largest manufacturer of luxury vehicles, said last week that it's open to other carmakers joining a group bidding for Nokia Oyj's Here digital-map division in competition with technology companies. – (Bloomberg)