Tech Tools: New Bravia 65-inch TV screen takes AI a step further

Sony XR X95J uses Cognitive Processor XR to replicate how we see and hear

Sony is also touting the Bravia XR X95 as suitable for gamers with smooth gameplay and 4K 120 frames per second.

Tue Aug 10 2021 - 14:16

Sony Bravia XR X95J (€2,399)

In need of a big TV? Sony’s newest Bravia TV, the XR X95J, is a 4K HDR full-array LED TV that is now available with a 65-inch screen. The new TVs use Sony’s new Cognitive Processor XR technology to replicate how humans see and hear, which Sony says goes beyond conventional AI.

Focal point

It divides the screen into zones and, detecting the focal point of the picture, it analyses sound position in the signal to match it precisely with the picture on screen.

Sony is also touting the TVs as suitable for gamers with smooth gameplay and 4K 120 frames per second. We’ll take their word for it for now, but the new 65-inch TV is available this month from Sony stores.

sony.ie