SuperValu expects to sell 120,000 pumpkins, all Irish grown, this Halloween.

The retailer’s pumpkins are produced by five local growers, with the first seeds planted in April to allow for picking by mid-September.

SuperValu managing director Martin Kelleher said pumpkins are “extremely popular” at this time of year.

Halloween season starts early. The pumpkins will be available in SuperValu stores from Thursday, retailing at €3 for large pumpkins and €2 for medium-sized ones.

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Pumpkin carving has a long and not exactly cheery history, going back to a folk tale about the will-o’-the-wisp , the soul of a man who wasn’t allowed into either heaven or hell and who lured people to their deaths on Ireland’s bogs.