Motor trade sees 48,188 new cars registered this year despite lockdown

New car sales in first quarter down just 3.2% on last year; registration of used imports up 5.5%

Some 48,188 new cars were registered since January despite Covid-19 lockdown restrictions that meant physical showrooms had to close.

New car registrations were down 3.2 per cent compared with the first three months of last year, with March sales totalling 9,270.

Used car imports rose 5.5 per cent in the first quarter, with 18,420 used cars re-registered in the Republic. Dealers attribute much of this to an increase in the stock of used imports at the end of last year, ahead of the new Brexit-related customs duties.

However, some industry sources suggest that rising used car prices, along with currency fluctuations that wash out some of the extra duties incurred on imports, will mean used UK imports will remain a viable option for some car buyers.


Toyota is the best-selling brand this year, with 6,320 registrations, ahead of Volkswagen with 5,245, Hyundai with 4,995 and Skoda with 4,243. BMW made it into the top 10 best sellers with 1,816 registrations.

The best-selling car on the Irish market this year is the Hyundai Tucson, followed by the Toyota Corolla and Toyota Rav 4.

Electric growth

Toyota attributes its sales success to its hybrid strategy. Regular petrol-electric hybrids now account for 17.7 per cent of all new car sales, while plug-in hybrids make up 5.6 per cent. Petrol makes up 33.5 per cent while diesel has dropped to 37.4 per cent, down from 44 per cent this time last year and over 70 per cent five years ago. Sales of fully electric new cars account for 6 per cent of the market in 2021.

According to Steve Tormey, chief executive of Toyota Ireland: "It's really promising to see the continued growth in popularity in self-charging hybrids, which have seen impressive year-on-year percentage gains and now accounts for nearly one in five car sales in 2021.

“The next step is to seriously address the issue of diesel passenger cars and their negative impact on human health, which countless studies have proven. We’d like to see further changes to our tax system to help incentivise customers to move from diesel towards electrified options, like self-charging hybrids which have ultra-low NOX emissions.”

Citroën handover

Thursday sees the Irish franchise for French brand Citroen move to the Maughan family-owned Gowan Group. It joins other car brands from the global Stellantis carmaker – formerly called PSA Group. Gowan now operates the Irish franchises for Peugeot, Citroen, DS, and Opel. Aside from these Stellantis brands, it also distributes Honda cars.

This means Gowan holds an 8.15 per cent share of the Irish new car market. It also holds a 27 per cent share of the Irish new van market.

Sales of new vans totalled 11,346 in the first quarter, a rise of 22.4 per cent on last year. However, registrations of heavy goods vehicles fell 2.9 per cent to 882 in the same three-month period.

Michael McAleer

Michael McAleer

Michael McAleer is Motoring Editor, Innovation Editor and an Assistant Business Editor at The Irish Times