Burberry says new designer bringing buzz back to brand

Ex-Givenchy star Tisci’s first designs for the label wowed critics and buyers in September

Burberry’s new creative designer has had an “exceptional” response to his debut collection, but it will take time to turn around a business where first-half revenue and operating profit both fell, the luxury brand said on Thursday.

Former Givenchy star Riccardo Tisci's first designs for the British label, which included metallic trimmings and corset-like belts on Burberry's trademark trenchcoats, wowed critics and buyers alike in September.

While luxury brands have benefited from a rebound in Chinese demand and interest from younger shoppers, Burberry has lagged rivals, leading to Mr Tisci's appointment in March.

Burberry reported revenue of £1.22 billion for the 26 weeks to September 29th, down 3 per cent but ahead of analyst forecasts, and adjusted operating profit of £178 million down 4 per cent.


It said its outlook for the full year for broadly stable revenue and adjusted operating margin. – Reuters