Applegreen starts selling Juul e-cigarettes

Service station chain Applegreen began selling Juul e-cigarettes on Thursday under a new deal agreed by the the two companies.

Juul Labs, 35 per cent-owned by Marlboro parent, Altria, and the leading US maker of e-cigarettes, launched on the Irish market in May, targeting the Republic's 830,000 adult smokers.

The company's products, the e-cigarettes themselves and refill cartridges, went on sale in 125 Applegreen stores on Thursday, adding the chain to existing retailers, Circle K service stations and Hale vaping shops.

E-cigarettes or vapes allow users to inhale vapour containing nicotine, the addictive drug in tobacco, by heating liquid containing the substance.

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Health authorities in several European countries, including the UK, regard them as a less harmful alternative to tobacco.

Position

The Republic's Government has not taken any position. A recent Department of Finance Tax Strategy Group report indicated that it believed a revised EU Tobacco Products Tax Directive would tackle policy in that area in relation to e-cigarettes.

Welcoming the Applegreen Deal, Gareth Smyth, general manager of Juul Labs Ireland, said that the company fully supported the introduction of legislation banning the sale of e-cigarettes to under 18s.

Juul Labs demands that retailers sell its products only to over 18s and wants shop staff to seek identification from any customer who looks under 25.