NOMINATIONS FOR the second annual Bord Gáis Energy Social Media Awards – aka the Sockies – close tomorrow after organisers extended the deadline two days in response to requests from companies that had fallen behind on their nomination pitch “homework”.

Simply advising the judges to "see our Facebook" isn't going to impress, Socialmediawards.comwarns, reminding entrants to get their social media profiles "looking snazzy" before they make submissions.

Companies are advised to mark in their application if there are parts of it they wish to remain private due to business sensitivity, as otherwise the details will be shared “in order to help the social media community up their game”.

For newbies on the verge of making their social media debut, the advice of Lisa Pereira, studio and web producer of 2011 Sockie winner Morning Ireland, seems simple, but pertinent: “I’d advise people to get to know how Twitter and Facebook work before using them for their company.”