Advertising in Irish newspaper titles stabilised in 2014

Spending on print and digital advertising in National Newspapers of Ireland (NNI) member titles stabilised last year. The total spend fell just 0.5 per cent to €156 million in 2014, according to new figures from the organisation.

Some €91 million originated from advertising agencies, while €65 million was invested directly by advertisers. Direct spend – which includes property advertising – grew by 4 per cent, the first increase recorded since 2007, while agency spend fell almost 3.7 per cent.

The agency Mediavest spent the most on newspaper advertising last year, investing €11.7 million on ads in NNI titles, a sharp rise on 2013.

Other agencies to increase their spending on NNI newspapers and their websites include Mediaworks/Kobert, Maxus, UM, PHD and Carat.

Carat, Mindshare, Mediacom and OMD completed the top five agencies to book ads with members of the NNI, which represents 16 national and 25 local and regional newspapers in Ireland.