Lever Brothers is to rebrand Jif as Cif in the New Year. The cleaning product range is already known as Cif in 39 of the 60 countries where it is sold but has been unable to market itself in the US because there Jif is an established brand of peanut butter owned by Lever Brothers' main rivals, Proctor & Gamble.
Lever Brothers change Jif to Cif
Lever Brothers is to rebrand Jif as Cif in the New Year
Join The Irish Times on WhatsApp and stay up to date
Sign up to the Business Today newsletter for the latest new and commentary in your inbox
Listen to Inside Business podcast for a look at business and economics from an Irish perspective
Pre-tax profits at Luas operator Transdev reduce by 61%
Doctor who ‘repeated mantra-like claims in court of Garda surveillance’ is suspended
Why has Israel stepped up its attacks on Syria?
Kremlin calls for more US pressure on Ukraine and lambasts ‘militaristic’ Europe
Republicans’ rush to shift stance on Ukraine shows Trump’s iron grip on party
Business Today
Get the latest business news and commentary from our expert business team in your inbox every weekday morning