How to be among the 2 per cent of innovation projects that don’t fail

Almost 98 per cent of all innovation attempts end in failure because businesses ask the wrong questions, deliver the wrong solutions, inadequately protect their IP or take on projects inconsistent with the capabilities of the organisation.

Against this backdrop, a workshop on systematic innovation will take place in Dublin tomorrow, aimed at helping organisations to construct a repeatable formula for success.

Inventor and former Rolls-Royce chief engineer Darrell Mann, who has spent much of his working life trying to understand why most R&D projects end in failure, will deliver the workshop.

Featured in Who’s Who in the World, Mr Mann now implements his systematic innovation approach with clients including Intel, Hewlett Packard, Procter & Gamble, General Motors, Nestle and Samsung.

He says true understanding of customers means anticipating their current and future needs.

“It also means understanding intangible and unspoken desires as well as their known tangible ones.”

The one day session will present a working introduction to the main systematic innovation tools and techniques, and delegates will be able to work on real problem solving and opportunity-creating tasks during the workshop.

An augmented reality (AR) marketing conference is also taking place in Dublin tomorrow, aimed at educating agencies, publishers and brands on the impending launch of Google Glass, connected wearables, and new AR platforms.

Augmented Reality technology has advanced more in the last 12 months than it has in the last 12 years, with the pace of development set to increase.

Augmented reality "visionary" Dave Lorenzini and Brian Mullins, chief executive of AR software developer start-up Daqri, will be among the speakers.