IRISH HAIRDRESSING group Peter Mark is to unveil its new "Style Club" brand this autumn with a store in Dublin city centre and another one in the recently completed extension to The Pavilions shopping centre in Swords, Co Dublin.
Aimed at younger men and women, the salons will feature a highly contemporary interior design and luxury fittings. Staff will concentrate on innovative hair styling and colouring techniques, and there will be a separate dedicated men's salon.
The Swords facility will occupy a floor area of 174sq m (1,872sq ft) adjacent to fashion retailer Esprit on the ground floor. The rent will be in the region of €200,000 per annum. Paul Fahy of Bannon advised the landlords, Chartered Land.
Peter Mark, which has been operating a conventional branch in The Pavilions for some years, is by far the largest hairdressing group in Ireland and has been constantly expanding since it was set up 47 years ago by Peter and Mark Keaveney.
The letting of the style club unit means that only one shop, measuring 186sq m (2,000sq ft) with a rent of €220,000, remains available in the second phase of The Pavilions which has brought the overall retail area of the centre up to 45,056sq m (485,000sq ft).
The latest expansion attracted many top class tenants, including Zara, Tommy Hilfiger, Bertoni Menswear, Diesel, Lanidor and Du Pareil au Meme.
The new owners of The Pavilions, Chartered Land, along with Irish Life and Irish Property Unit Trust, are due to lodge a planning application later this year for a major extension to the centre which will put it on a similar footing to Dundrum Town Centre. The new facilities are expected to include another 65,030sq m (700,000sq ft) of shopping along with leisure facilities, offices and apartments.
Ian Hunter, centre director of The Pavilions, says footfall has increased by 30 per cent since the opening of the second phase. It has also meant that fewer local residents were now shopping in the city centre.
