France’s much-loved croissant au beurre has run up against the forces of global markets.
Finding butter for the breakfast staple has become a challenge across France. Soaring global demand and falling supplies have boosted butter prices, and with French supermarkets unwilling to pay more for the dairy product, producers are taking their wares across the border. That has left the French, the world’s biggest per-capita consumers of butter, short of a key ingredient for their sauces and tarts.
“The issue is purely French and is related to the fact that there’s a price war raging between French retailers,” Thierry Roquefeuil, chairman of the milk-producers’ federation FNPL, said in a phone interview from his farm near Figeac, in Southwestern France. “French retailers refuse to increase prices, even by few cents, even for butter. Dairy producers see that there’s an outside demand at higher prices so they sell abroad, and rightfully so.”
Global butter prices have almost tripled to €7,000 a ton from €2,500 in 2016, according to Agritel, an Paris-based farming consultancy. In Europe, prices peaked at about €6,500 a ton in September, the highest since the European Commission began collecting such data in 2000.
French honor
While France’s Food Retailers’ Federation is underplaying the shortages as a temporary logistical problem linked in part to people hoarding butter, the issue made it last week to the floor of the French parliament. Questioned by lawmakers, Agriculture Minister Stephane Travert said he hoped a deal could soon be found between retailers and dairy producers.
“I want to reassure all the consumers that soon butter will find its way back to shop shelves and consumers won’t be deprived of this French commodity that does honor to French tables and is the pride of French dairy production,” Travert said in the National Assembly on Wednesday.
A report released Saturday by the consulting firm Nielsen showed that 30 percent of butter demand in French supermarkets wasn’t met between Oct. 16 and Oct. 22. The proportion was as high as 46 percent in some stores, mostly due to hoarding, it said.
The problem can be traced to the end of milk-production quotas in April 2015 that led to a glut early last year in Europe, and a drastic drop in prices. This prompted production cuts by spring this year.
The reduction coincided with other global milk products exporters curbing their own output: the U.S. stopped selling abroad to address higher domestic demand while New Zealand, the world’s biggest dairy exporter, experienced lower production due to droughts, Pierre Begoc, an Agritel analyst, said in a phone interview.
Market forces
“The butter shortage in French supermarkets is the direct consequence of the 2016 milk crisis which prompted a 3 percent drop in production,” Xavier Hollandtsni , a Kedge Business School strategy teacher and an expert on agricultural matters, said in a note Thursday.
The butter market also encountered a push from the demand side. Butter and cheese remain the dairy products in highest demand, especially in Asia, according to Agritel’s Begoc.
“Global demand started to pick up, with China starting to buy again after having stopped for a few months to tap into its stocks, leading to a substantial rise in milk and butter prices,” Begoc said.
French retailers have not adapted to the new market reality and have kept a cap on prices, Roquefeuil said. For French dairy companies, it’s easier to export to countries such as Germany, where retailers are willing to pay a higher price, he said.
“There’s an evolution of butter consumption,” he said. “Demand is strong and the industry has to adapt to the new consumption.”
Panic buying
The shortage in France has been compounded by a panicked rush by consumers to stock up in the past few weeks. The food retail group has said any butter shortage will be short-lived.
Industry projections show that after the recent peak, butter prices may head down slightly as milk production is now picking up, Agritel’s Begoc said.
That should come as a relief to French consumers who need butter for not just their tartines and croissants but also for cooking sauces and baking everything from a tarte tatin to an eclair au chocolat.
Bloomberg
