The Coca-Cola Company says it is “closely watching” the growth of the use of a non-psychoactive element of cannabis in wellness drinks.
The statement came after reports that the drinks giant was in talks with a Canadian cannabis company to create a cannabidiol-infused beverage.
Coca-Cola and Aurora Cannabis both declined to confirm the reports by BNN Bloomberg.
Shares of Aurora were up nearly 17 per cent on the Toronto Stock Exchange on the report.
Coca-Cola says it is eyeing the growing market for health drinks infused with cannabidiol – or CBD – but has made no decisions.
The beverage giant’s interest is another indication of the growing acceptance of cannabis by established companies.
Spirit maker Constellation Brands bought a minority stake in a Canadian marijuana producer last year. – AP
