359,000 readers of 'Irish Times'

THE IRISH TIMES had an average daily readership of 359,000 in the 12 months to the end of June 2010, according to the latest…

THE IRISH TIMEShad an average daily readership of 359,000 in the 12 months to the end of June 2010, according to the latest Joint National Readership Survey (JNRS) published today.

The survey, conducted by Millward Brown Lansdowne, showed that the number of people regularly reading a newspaper in the Republic fell during the period by 10,000 to 3,522,000.

The readership of The Irish Timesfell by 5,000 compared to the previous 12-month period, the JNRS figures show. Some 81.6 per cent of readers of The Irish Timeswere in the ABC1 social class, with 68.9 per cent of the readers living in the greater Dublin area.

The Irish Times Magazine, published on Saturdays, had an average readership during the period of 374,000, an increase of 35,000. HealthPlus, the Tuesday health supplement of The Irish Times, had an average readership of 288,000, an increase of 52,000.

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The newspaper's Saturday travel supplement, Go, recorded a readership of 237,000, up 54,000, and the Friday entertainment supplement The Ticketincreased its readership by 21,000 to 252,000.

The Irish Independentrecorded an average daily readership of 560,000, an increase of 5,000 over the previous period. Its sister newspaper, the Evening Herald, suffered a fall in readership of 61,000 to 260,000. This was the largest fall in readership among the daily and Sunday newspapers included in the survey.

The Irish Examinerhad an average daily readership of 204,000, a decrease of 6,000.

The Irish Daily Starrecorded a fall of 52,000 to 410,000, while the Irish Sun's readership was 285,000, down 26,000 on the year to June 2009.

The Irish Daily Mailsaw its readership decrease 2,000 to 144,000, while the Irish Daily Mirrormaintained its readership at 204,000.

Among Sunday newspapers, the Sunday Independentremains the most-read title, with a readership of 992,000, a decrease of 11,000. Readership of the Sunday World, also published by the Independent group, fell 40,000 to 843,000. The associated Sunday Tribunesaw its readership drop by 5,000 to 167,000.

The Sunday Timesincreased its readership by 51,000 to 422,000, while the readership of the Sunday Business Postalso climbed. It added 31,000 readers to record an average readership of 193,000.

Readership of the Irish Farmers' Journalrose by 19,000 to 259,000, the figures show.

Laura Slattery

Laura Slattery

Laura Slattery is an Irish Times journalist writing about media, advertising and other business topics