Fashion entrepreneur and social media influencer Lisa McGowan paid herself just under €940,000 in 2022.
New accounts filed by Ms McGowan’s Lisa’s Lust List Ltd show that last year the fashion blogger received €939,024 in pay.
The pay to Ms McGowan for 2022 works out at average weekly pay of just over €18,000 before tax.
Ms McGowan is the firm’s only director and the bumper payout follows Ms McGowan receiving zero director’s pay in 2021.
The great Guinness shortage has lessons for Diageo
Ireland has won the corporation tax game for now, but will that last?
Corkman leading €11bn development of Battersea Power Station in London: ‘We’ve created a place to live, work and play’
Elf doors, carriage rides and boat cruises: Christmas in Ireland’s five-star hotels
At the end of December last, the company was sitting on accumulated profits of €1.22 million.
The pay to Ms McGowan contributed to the company recording a modest loss of €22,246 for 2022, and this followed the firm recording post-tax profits of €603,912 in 2021 and €397,966 in 2020.
The strong profits of 2021 and 2020 followed profits of €127,692 in 2019 and profits of €115,668 in 2018.
Ms McGowan, from Tullamore, Co Offaly, only started her online promotional work after she won the best-dressed woman competition at the Galway Races in 2016.
An insurance broker by profession, working in the family firm, the 50-year-old incorporated Lisa’s Lust List Ltd in November 2017.
Ms McGowan’s commercial success has been recognised after she made the Image PwC Entrepreneur of the Year 2023 shortlist.
The director’s pay also contributed to a reduction in the company’s cash funds last year as funds reduced by €147,797 to €1.191 million.
The firm employed two people last year including Ms McGowan and the total paid out in salaries amounted to €986,067.
Ms McGowan’s Lisa’s Lust List site specialises in promoting products including fashion items, beauty, health, travel and homeware, mainly produced by Irish-based small- to medium-sized enterprises.
The fashion blogger’s Lisa’s Lust List Facebook page has 218,000 followers while her Lisa’s Lust List on Instagram has 166,000 followers – an overall 384,000 followers on the two social media platforms.
