Advertising Feature
An advertising feature is created, supplied and paid for by a commercial client and promoted by the Irish Times Content Studio. The Irish Times newsroom or other editorial departments are not involved in the production of advertising features.

One million kilometres and counting: meet Ben O’Connor and his unstoppable Kia Sportage

What happens when your odometer passes 999,999kms? One Cork-based sales manager clocked up enough driving to find out! And his trusty car is still going...

On a cold winter’s morning in Millstreet, Co Cork, Ben O’Connor begins his working day as he has done every day since March 2007, by turning the key of his trusty Kia Sportage. Ben O’Connor, sales manager for New Holland Tractors at Colemans of Millstreet has accumulated over 1 million kilometres in his Kia Sportage 2.0 Diesel GSE 4x4 which was registered as a brand-new company car for Ben 15 years ago, from Colemans adjoining Kia dealership. Despite the high mileage, Ben has no intention of parting with his beloved Sportage which has been a constant source of reliability to him over the years. Regular servicing and maintenance have been attributed to the smooth performance of this vehicle, which is still running on its original engine.

Ben, who has been selling New Holland tractors with Colemans since 1973, says, “I’m known as the man who sells the blue tractors and drives the blue Sportage. The car has become part of my identity and I wouldn’t be without it”. Ben’s commute mostly consists of short journeys to customers in his native county, but he does on occasion travel to customers in Kerry and Limerick also. As Ben’s customers are farmers that generally live in rural areas, Ben often finds himself traveling on poor roads and laneways around the region. Despite the sometimes challenging terrain, Ben adds that, “the tracking has never had to be reset on the car. It has never broken down and the only major works required to the car was to receive a new clutch“.

Ben had somewhat of a revelation when he reached his 1,000,000km milestone, being unsure how the odometer would react to such a feat. He recalls, “I knew I was getting close to the million mark, I looked down and I realised that I was closer than I thought! I just about managed to get back to Colemans in Millstreet to record the milestone. I didn’t know what to expect as I could see that there were only six digits on the clock. Once the clock turned 999,999kms and I had driven a few more kilometres I realised that it would go no more.”

With a proud smile, he adds, ”My driving had beaten the odometer, not many people around the world can say that!” The trip computer now calculates his excess mileage, but Ben has no intention of stopping yet. “I’m just interested to see how far I can go from here.”


A tradition of record breaking

Keeping the car serviced and maintained was the responsibility of Patrick Coleman and his father John, dealer principals at Colemans Kia in Millstreet. The Coleman family are heavily involved in the local community, both from a business and sporting perspective. Not only do Colemans own and run both Kia and New Holland dealerships in Millstreet, but the family also run the Centra shop beside the garage. The family also have strong sporting roots in the community with John Coleman representing Cork Gaelic footballers throughout the 1970s and winning an All Ireland in 1973. Interestingly, John also represented both Munster and Ireland in rugby which is an achievement not yet matched by any Gaelic footballer to this day. John’s older brother, Billy Coleman was one of Ireland’s greatest ever rally drivers and won prestigious events in the 1970s and 1980s including the British Rally Championship and Irish Tarmac Rally Championship title. He was also inducted into the RTÉ Sports Hall of Fame in 2006. John’s son Patrick is keeping this strong sporting tradition going with his heavy involvement and support for the local Millstreet GAA club.

John Coleman says, “Ben spends so much time on the road that he is like a brand ambassador for our business. Many of our customers would travel 10,000kms or 15,000kms a year but Ben averages 65,000kms and is on the road meeting customers every day. Most drivers wouldn’t reach one million kilometres in their lifetime and yet Ben has surpassed that in just 15 years. He has clocked up more mileage at this stage than Billy would have throughout his motorsport career.”

Speaking about the maintenance of the car, Patrick Coleman added, “The secret to keeping his car on the road so long is not a mystery, it’s just down to routine maintenance and servicing. In line with manufacturer guidelines, we ensured the car was serviced every 15,000km and that the timing belt was changed every 150,000kms. We replaced the battery twice and replaced one starter also. We ensured that the tyres were always healthy (changed every 50,000kms) and made some cosmetic updates when required such as changing the pedal rubbers and the gearshift cap. Apart from that the car has all its original components. Overall, the cabin materials remain in fantastic condition which is testament to the build quality of this car.”

For more see