Road users have been called on to heed the message of Ursula Quinn, who lost her daughter in a crash four years ago when driving this Bank Holiday weekend.
Ms Quinn is walking 150 kilometres from her home in Lurgan, Co Armagh, to Ballybrittas, Co Laois where her daughter Shauna (19) was killed in a crash on September 21st, 2002, to raise awareness of road safety.
"The campaign is to highlight the lifelong pain and suffering caused by this daily road carnage," Ms Quinn said. "Our aim is to raise funds which will be used to promote public awareness and also to help provide counselling for the bereaved."
Ms Quinn undertook the nine-day walk to reinforce to drivers the importance of slowing down and always wearing a seatbelt.
A Road Safety Authority (RSA) spokesman said Ms Quinn was "one of the countless number of mothers on this island who have lost a son or daughter in a road collision".
To date this year 240 people have been killed on the roads, 16 more than over the same period last year.
The death toll includes 40 pedestrians, 113 drivers, 61 passengers, 21 motorcyclists and five pedal cyclists.
Around 1,920 people have also been seriously injured in road crashes so far this year, the RSA added.
The RSA said it was continuing its Arrive Alive summer road safety campaign to support the Garda enforcement activity over the August Bank Holiday weekend targeting drink drivers.
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