Campaign aims to educate analogue TV users to make switch

Some 26 “digital outreach champions” will this week carry the message of the ending of analogue television signals to every …

Some 26 “digital outreach champions” will this week carry the message of the ending of analogue television signals to every county in the Republic. They will organise events in their communities in one of the last big pushes to inform television viewers of the need to switch to a digital signal before the October 24th deadline.

Responding to reports that some 200,000 people were still receiving an analogue signal, Minister for Communications Pat Rabbitte yesterday warned against leaving the switch to the last minute. Those who did, he said, were running the risk of having blank screens on October 25th.

According to the latest figures the switchover campaign is going well, with awareness levels reaching 93 per cent overall – and 96 per cent in rural areas. However some 200,000 people are still receiving an analogue signal, a factor that Mr Rabbitte attributed to people “leaving it to the last minute”.

The outreach champions have been selected in a joint initiative between advocacy groups Irish Rural Link and The Wheel, and the Department of Communications. They will be organising a range of events, from coffee mornings to information events in shopping centres, and from family fun day events to open days in local community centres.

Tim O'Brien

Tim O'Brien

Tim O'Brien is an Irish Times journalist