Feel the heels

The autumn/winter collection from LK Bennett has a strong focus on its core customers, professional working women in their 30s, and its latest campaign stars four such women – a geophysicist, a literary editor, a circus set designer and a chartered surveyor.

All wear different items from the range. Using real people in the target age group for such a campaign is an idea that has worked well for other French companies, including Comptoir des Cotonniers – its new Kooples (couples) brand was an overnight hit in Paris. The new LK Bennett collection is a familiar mix of well-cut shifts in plain and Prada-style patterned fabrics along with accessories such as laser-cut suede kitten heels, bridging the gap between double decker stilletoes and flatties. Bound to be winter winners are the black patent leather wellie style boots that are both handsome and practical.