Soccer:Manchester City chief executive Garry Cook has branded the club's 10-year partnership with Etihad Airways as "one of the most important arrangements in the history of world football".

Soccer:

The deal includes an extension of the present shirt sponsorship arrangements, plus naming rights to the stadium, which means Eastlands will now be known as the Etihad Stadium. In addition, the area around the ground will be titled Etihad Campus.

The lucrative contract will help City in their attempts to meet Uefa’s Financial Fair Play rules, which have restricted manager Roberto Mancini’s spending in the transfer market this summer.

“We are delighted to announce a 10-year extension of our partnership with Etihad Airways,” said Cook. “The partnership will not only cover a shirt sponsorship extension, but also the Etihad Stadium.

“The wider area around the stadium will be known as the Etihad Campus. There are other elements, such as media, business and community co-operation. It could be one of the most important arrangements in the history of world football.”