They're showing signs of lightening up at Croke Park these days. A sign of growing confidence some might say. On Monday, the speaking fixture of the season takes place when respective sponsorship managers from the FA Carling Premiership, Guinness All-Ireland Hurling Championship and Bank of Ireland All-Ireland Football Championship line up to give team talks at Croke Park. Each will deliver their insights on sponsorship in sport.

In this new climate of acceptance and expanding horizons, Croke Park will also put a trophy on display throughout the seminar. No, not the Sam Maguire or the Liam McCarthy Cup. They're still doing the parishes around Meath and Cork. None other than the Carling Premiership trophy on loan from Manchester United.