Des Lynam: Ultra-cool front man who has been dubbed the `housewives' favourite.' Joined ITV after claiming he had become stale and needed a new challenge.

Murray Walker: Colourful Formula One commentator whose much mimicked style has made him one of the most recognised voices. Moved to ITV when BBC lost the rights to show motor racing.

Richie Benaud: Australian who commands tremendous respect from cricket fans for his incisive analysis and unflappable style. Moved to Channel 4 when the BBC lost the contract to show Test cricket.

Bob Wilson: Football front man who quit the BBC to anchor ITV's Champions League coverage. Wilson said he was sad to leave the Beeb but was frustrated at not getting more opportunities to anchor live football from the grounds. Clive Tyldesley: Respected football commentator who left BBC for a second spell with ITV to take over from Brian Moore who has now retired.

Jimmy Hill: Veteran former Match of the Day presenter left to join BSkyB. He now conducts revealing interviews with personalities on the satellite channel's digital service.