In 1933, long before the Celtic Tiger first growled, two young cubs, Heinrich (Heini) Petrie from Germany and Eileen (Jim) Brown visiting from Canada, met at a youth hostel of An Oige and their meeting was the first step towards a marriage which laid the foundation for the first display and exhibition firm in Ireland and the establishment of what might be termed a dynasty which today comprises 45 people made up of sons, daughters, in-laws, grandchildren and great-grandchildren. The pair called their company Modern Display Artists (MDA) and it quickly rose to prominence as the initiating force in design and display, winning the admiration of clients at home and abroad in showing Irish produce to the best advantage.
While they were both specialists in their careers, they also found time for involvement in activities away from their studio and contributed considerable talent when asked to assist in various projects deserving of their energy which was limitless.
Arising out of her background in Canada where the original Indian tribes still call their chiefs, "Big Jim", and probably in keeping with her leadership ability, Eileen became known as "Jim" to all and sundry. Her ability was tested to the fullest extent after the death of Heini 24 years ago when the mantle fell on her to progress the future of MDA whose domestic business had been greatly enlarged by expansion beyond these shores. The training which their large family had received from the parents then came to the fore with each member prepared to travel.
All of Europe, the US, Japan and then the furthest reaches of Russia became the normal stomping ground for MDA activity in addition to home business. A full diary never made Jim neglect outside interests and she played a leading role in the emerging influence of Irish women in all aspects of life, most particularly through her active work in the Irish Housewives Association. Equally, her social life and reputation as a gracious hostess were aided by her ability as a cook and her partying was unrivalled with such nights running into the next day or even a second day.
Life for Jim was a good mixture of business and pleasure and continued at this tempo till ill-health caused her to adopt a quieter life, six years ago. She gently passed away in her sleep on April 28th in Dublin and an era ended. T. O'M