Madam, – Tourism Ireland’s current three-year global advertising campaign, “Go where Ireland takes you” depicts Ireland as a fantasy of green fields, traffic-free, one track lanes lined with hedgerows, and unspoilt countryside. My experience of speaking to people who have visited Ireland recently is that most are shocked at how bad planning has transformed the Irish countryside with ribbon development, one-off housing, and widespread suburbanisation.
The disappointment of visitors who expect to experience the island depicted by Bord Fáilte will, I fear, be great. – Yours, etc,